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Good news for the Home Theater Projector market! Pacific Media’s marketing results show an upswing in interest from consumers regarding home theater projectors. Check out Art’s blog for his remarks on this important study!
Pacific Media’s End User Survey Finds Consumers’ Interest in Home Theater Projectors Up by Two-Thirds in Last Two Years
Movies and 3D Content are Fueling Increased Projector Interest
Menlo Park, California, USA – April 2, 2012. Pacific Media Associates (PMA), the worldwide market information experts on front projectors, has released their findings on the current use and future purchase intentions of consumer projector users.
This is the final set of important results from PMA’s sixth biennial large-scale (1000 responses) and statistically-representative survey of United States users and intenders of front projectors, both individual consumers and organizations. The survey focused on topics of timely interest, including requests for additional or modified questions from PMA’s extensive client base of front projector manufacturers. This set of findings focused on end-user consumers who own, or plan to buy, a home theater projector.
“Our 2011 survey showed an increased interest in front projector use in the home, compared to our previous survey, conducted in 2009,” says Dr. William Coggshall, President of PMA. “In 2009, 11% of the survey respondents expected to buy a projector vs. another type of large-screen display. Our recent 2011 survey showed that figure has increased to 18%.”
Results also showed that movies are the preferred content type for current projector owners, with 25% of owners using their projector to watch movies and other pre-recorded videos. Watching TV, which ranked #1 in the previous survey, lost ground in the latest survey. Movies, 3D Sports, 3D games, and 3D TV programs also gained popularity as reasons to buy a 3D projector.
Expectations for placing a projector in a dedicated home theater were significantly lower than in PMA’s 2009 end user survey, possibly because consumers have cut back on large-scale remodeling projects that might be associated with dedicated media rooms. This could explain why a lot of the high-end/luxury projector brands have moved down-market over the past year year, offering products at compelling prices.
Sony (whom respondents considered the “best” brand), Panasonic, Acer and LG are among the most-owned brands, while Sony, LG, and JVC are among the most intended brands..
About Pacific Media Associates
Pacific Media specializes in worldwide front projector market information, including New Era (sub-500 lumens), Mainstream (500-4999 lumens), and High-End (5000+ lumens) categories. Their Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on front projector markets, blogs/alerts/newsletters on new products and other key industry developments, and biennial Web surveys of North American dealers and end users (including organizations and individual consumers). Their Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of front projectors sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020 www.pacificmediaassociates.com