I’ll take a minute to describe the RS440U relative to the whole JVC line-up. First, until a few months ago, all the JVC home theater projectors used JVC’s patented LCoS panel design (DiLA), one that delivers deeper blacks than any other projector brand. Recently JVC launched their first DLP projector (lower cost). I am hoping to review it, and hoping to be surprised. So far, though, I’ve yet to see a 4K UHD projector (well only one) with respectable black levels, and that one isn’t even close to this RS440 in that regard. If that new JVC DLP impresses, great, but for now, JVC's rep is all about their LCoS panels, and resulting outstanding black level performance.
In fact, the RS440 is JVC’s entry level DiLA projector. JVC offers a step up model for $6999 – the RS540U with even better blacks, but otherwise very similar, and a $10,000 model – the RS640U, same as the RS540, but for superior quality control – best lenses, etc. Finally JVC offers a true 4K projector, the RS4500K, but we’re talking $35,000 give or take.
On the trivial side, and in a non-intentional effort to confuse us consumers, JVC runs two divisions, selling essentially the same projectors under different model numbers. There’s the Pro and Consumer, with the DLA-RS440 is from the Pro group, while the essentially identical DLA-X590 is sold through the JVC Consumer group. Differences: Minor cosmetics, and different model numbers. If you decide one of these two are for you, best bet is to buy from the best authorized dealer you can find, rather than worry about which division’s projector they are selling.
The RS440U is pure home theater projector. I say that, as compared to projectors which are more home entertainment. Oh the RS440 is reasonably bright, so it can tackle some ambient light. It produces vey good color at brightness levels that most of the 4K UHD “home entertainment” projectors can barely achieve even with not near as good a picture.
That’s fair, of course, as this is no sub-$2000 4K UHD DLP projector. It is definitely more serious home theater than those. It is a $3999 list price projector, sold only through authorized JVC dealers. Of the 4K UHDs, for around this price you get a laser light engine, instead of a lamp, but still not the performance in picture quality, as we will discuss.