Click to Enlarge. So Close.
Our brightest mode measurement worked out to over 2100 lumens. That qualifies it as a light canon in your home, or a nice bright entry level brightness business projector.
Shockingly, (and I'm serious), the color in brightest mode, with Brilliant Color on, was surprisingly good for a brightest mode. OK, with the Brilliant Color On, it is a touch over the top if you are observing closely. The color isn't as accurate, and cooler, and there's a bit of green, but it really does look good. By comparison, neither the more expensive Mitsubishi HC3800 nor the Epson Home Cinema 8100, (both fairly bright projectors), has color as good as the W1000, and in fact, the Mitsubishi isn't even close.
Consider this side by side. This is Dynamic on the W1000 and High Brightness on the Mitsubishi. The BenQ is on the left. No comparison, the W1000 wins in terms of color when at the projectors' brightest.