The Art of Home Theater Projectors

Projector Reviews TV – Something new for you!

Greetings projector fans!

I’ve been playing with a concept which I call Projector Reviews TV, for about a year, and it’s coming to fruition this month.  NO, I’m not launching a projector focused TV channel on DirecTV or cable.  It’s not even a regular podcast.  Here’s the skinny on Projector Reviews TV and a link to the first video:For several years I’ve been creating some video summaries of our projector reviews.  The purpose started out as a source for extra revenues.  For me to do those friendly (classic youtube amateur), videos, I made them a marketing item.  (We explained that those had been paid for videos, but reflect the key points of the full review (more fun, cover far less turf).  Those manufacturers (mostly Epson and Mitsubishi), could then link to the video on our site, from theirs, put out a press release pointing to it.  The manufacturers have no option to preview the videos, or require any changes.

Well, we weren’t doing very many, or bringing in an significant revenues that way.  Video’s big now (who would have thunk?).

We’re now going to start doing a lot of videos.  The name we came up with for our new video library of FAQ’s, and Reviews is Projector Reviews TV.  We’ve hired a video production company  (Gentlemen of Fortune Productions) and contracted to what works out to about 30 videos between now and year end.  Some will be more video summaries of projector reviews, many will be video FAQs on a wide range of related topics.

We started with one projector, the Panasonic’s PT-AR100U, for our first pass at creating a look and format.  It was completed, and we figured not bad.  The second video, an Epson, we’re still waiting to see the final, but it should be even better, as we’ve improved the structure.  All future video review summaries should be similar to the Epson, but even better and more organized, and will include a proper tour of the projector, which the first two lack.  We’re still trying to fine tune the process.

This coming Monday, July 16th will be the next video shoot, doing all the ones mentioned below.

Mind you these aren’t necessarily the exact titles:

Choosing the BEST Projector for a family room type environment, Part 1, Part 2.

Choosing the right type of screen Part 1, Part 2

Black Level performance – why it’s important!

plus:  Two videos of different all-in-one projectors, and possibly one Pico projector

Note: The scripts for the ones shown in bold are completed and ready for Monday’s shoot.  Hopefully we’ll have the last ones ready as well.

Where can you find these videos?   All of them will be posted on our site, listed under the Projector Reviews TV channel, which will be set up as soon as we have 4 or 5 completed.  Meantime links will be placed inside the original reviews, in directories, our FAQ page…

In addition, to help get the word out, and help folks who haven’t found yet, Part 1 videos will also be posted on YouTube.

We think this is going to be fun, and helpful for those folks who like learning by video.

We plan a second video shoot late August with about 8 more FAQ videos and perhaps 2 or 3 more projector review video  summaries.  A third batch, probably produced in November, will feature some of the new home projectors that will launch at CEDIA in early September.

OK enough hype.  Here’s a link to that first video, the Panasonic PT-AR100U home projector.  Just click on the link on the table of contents, and you’ll be watching video in seconds.

That’s enough for this blog.  We’re excited here about Projector Reviews TV.  Your feedback is welcome.

Ah, time for credits:  Lisa, who is already managing of all our social media activities, is also managing the Projector Reviews TV project, with an assist from me.  I should note, Lisa will also be “acting” in some of our videos.  (Why should I have all the fun?)

Thanks!  No go back and check out our first Projector Reviews TV video!!!  -art



News And Comments

  • Paul Butler

    Nice little review Art, would hope to see some more technical stuff but I’m sure thats coming. Well done to all involved, I liked the style of the vid.

    Nice to put a face to the name as well!

    All the best mate,

  • kev

    Art I think this has great potential for visual commentary on your already very !! engaging written reviews. You could give a great visual explanation of things that can be explained by merely jotting down a few brief notes and slapping them on a review

    • Lisa Feierman

      An interesting thought, actually I’ve considered using Spreaker – through Twitter to occasionally describe things I’m noticing when reviewing, but I usually completely forget.
      As we all hear in the media, print magazines and newspapers, are going broke, they can’t make enough selling advertising on their online sites to keep doing what they do. Thus Wall Street Journal, NYTimes, etc. are starting to charge subscribers for online content. You can read the start of many interesting articles on many such sites, only to be interrupted with ” you have to be a subscriber to access the rest”. As a small online publisher, I have the same problem. Revenues over the last few years have barely budged but traffic is “through the roof”. It’s tough out there, let alone to tackle new, expensive things.
      I’m seriously considering a paid channel, with videos, early looks at reviews, additional content not to be posted to the general public.

      We shall see. If trying to use permissions – charging manufacturers for use of quotes or our award logos – to help pay for such things, but… permissions just don’t raise that much money. Well, it’s the internet, and it’s always changing… We’ll do what we have to do, to “stay on the air”. -art