Posted on June 17, 2011 By Art Feierman
Deja vu, all over again, as Yogi would say. (For those of you too young to remember, I’m talkingYogi Berra of Yankees fame, not Yogi who lives in Jellystone National Park.) Well, the LS5 sure looked familiar when it arrived. Yes, it looks just like the LS10d and LS7 we’ve reviewed in the last year or so, but the real resaon the single chip DLP Lightstyle LS5 seems so familiar is that we reviewed its older alter ego, back in 2008, about two and a half years ago. Back then its earlier incarnation was as the Planar PD8150. Planar bought Runco back then, and since has moved this projector to be Runco’s lowest cost 1080p projector. I assume a good deal of refinements over that time period, especially if Runco turned their seasoned high end projector designers loose to make any improvements? I don’t, however, have any info about any specific improvements. For the subjective aspects of our review, results should be interesting as I’m viewing the Runco LS5 in totally different room environments as when I reviewed the PD8150, with different screens as well. That’s the primary reason I’ve decided to do a full review of the LS-5 projector.
Point is, I really liked the older version when it was a Planar and $3000 more. I like the current version even more.
Which brings us to our first photo. I picked this one special because I think it symbolizes nicely the beautiful color the LS-5 is capable of!
This LS5 is a single chip DLP home theater projector, with 1080p resolution. Let me say that Runco has two (for them) low cost single chip 1080p projectors. In addition to the LS5, there’s the LS-HB – “High Brightness”. That’s the one I had hoped to review, but Runco says they’ve yet to set aside a unit for reviewers of that newer Runco projector. Meantime the LS-5 represents Runco’s lowest cost 1080p projector.
Let’s get to it.
The LightStyle LS-5, as Runco’s entry level 1080p projector, competes with the higher end projectors from Optoma, BenQ, Sony, JVC and others. When I say entry level projector, I’m not talking traditional entry level performance. This is a $6995 projector with performance well above those $1000 (give or take) projectors we normally call entry level. In this case, the phrase is only intended to point out that this is Runco’s least expensive 1080p projector. Its performance is far, far above those, I assure you.
As has been the case with previous Runcos we’ve reviewed, if there’s one consistent trait, it seems to be superb color and skin tones. This LS-5 is no exception.
For that reason alone, this Runco earns our Hot Product award. That’s not to say there aren’t other wonderful things about it, as not even my calibrated JVC RS20 on its best day, can claim colors as natural as this Runco. (The JVC was about $1000 more expensive than the LS-5 price, when I bought it two years ago).
Runco projectors are only sold by Runco’s network of authorized, installing, local dealers. No internet pricing on this one, and that merits a couple of thoughts I’d like to share, about local installing, vs. internet dealers.
Here goes. As many of our regular readers know, my wife and I had a large internet based projector sales company. As such, I do have a bit of bias for those low prices. On the other hand, we also did local installations in southern California. There are many types of home theater buyers, from DIY types who are fanatical about the performance, to those just as DIY, who just want to build a nice theater that looks good. Then there are plenty of folk who are not into doing it themselves. Some are really into performance, some just want a quality picture (hey, they all impress even the low cost ones). Some have buku bucks while most of us are on very finite budgets.
Runco, till the last few years has been offering projectors starting in the $20,000+ range, not exactly for those faint of heart (or wallet), especially since it seems the typical buyer of the higher end series of Runco projectors (above the LightStyle) spends far more on their room than the equipment. For example, we know some folks who, not that long ago, spent about a quarter million upgrading their theater (yep, it cost even more than that, the first time). I don’t know exactly how big their theater is, but it’s probably approaching 1000 sq ft. (I mention because I’m so jealous.) I’d guess that all of the cabinetry is custom, and everything is first class. But, their projector, is a mere $60K out of a multi-year spend probably close to 3/4 million dollars.
So, it helps to have a really big wallet with those higher end Runcos. but this one, the LS-5, is downright affordable by comparison. The point however is, Runco customers – as a group, probably spend more on their theaters, than their Ferraris, Aston Martins, and plain old Jags and Bimmers.
That means most of these owners are folks that demand service. They expect great service. As one such person mentioned to me, when his lamp failed (after dealer hours) he called them, and someone drove down and replaced the lamp within a couple of hours. If the whole projector was down, that customer would have expected a replacement projector set up in his theater in time for that evening’s guests.
Bottom line regarding installing dealers as it relates to Runco projectors:
Runco projectors perform well, based on our reviews, but be assured, when you buy projectors from high end companies like Runco or SIM2, part of what you are paying for is that peace of mind and top quality support, service, and response times. I suspect most Runco owners buy their extended support programs, so that if any problem occurs – they just don’t have to worry. The rest of us should be jealous! In other words, performance isn’t the only important thing for a lot of folks, and for many, its not even the most important thing they are paying for! We performance fanatics can’t always appreciate spending a part of our projector budget on (hopefully) great local support, so I’m just reminding some of us, that having the best possible performance for the dollar spent, just isn’t a priority for some.
Much of the commentary in this review will try and position this projector in terms of how it compares to less expensive projectors, which is why I wanted to provide more than a line or two about local support and dealers.
Enough let’s talk LS-5 projector!
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