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It goes without saying, but 2020 was arguably one of the most challenging years we may all ever live through [furiously knocks on wood]. In early March 2020, sweeping statewide lockdown orders were instituted to combat the spread of a novel Coronavirus, later dubbed COVID-19.
Now I know you know this already. Heck, you lived it alongside the rest of us. And with this you know these lockdowns put a major damper on all of our collective lives, eliminating our ability to go out and see friends, eat dinner at our favorite restaurants, attend concerts, go to movie theaters, and a bevy of other activities we all safely took for granted in the “before-times”. Predictably, we fled to our home entertainment systems to fill the void instituted against us. And the numbers prove it.
In fact, the consumption of at-home streaming services like Netflix, HBO Max, Disney+, Hulu, and everything in between skyrocketed. According to a survey from TransUnion:
“As consumers’ use of paid streaming services (including platforms such as Amazon Prime, Hulu, Netflix and Apple TV) has increased, so too has the amount of time they are using them. Consumers said their usage increased from 1–2 hours per day prior to the pandemic to an average of 3–4 as of the week of May 18th. More than one-third of consumers surveyed spent at least five hours daily with streamed media.”
While this is just one such survey in a variety of dozens produced in 2020, it does point to a dramatic increase in the amount of time we spend at home watching movies on our favorite streaming services. The survey also discovered that people began subscribing to more services as a result of being stuck at home for the majority of their time. The hunger for fresh content was – and remains – real.