This month’s custom integration featured article is brought to you by Sharp/NEC Display Solutions, leaders in the commercial projector marketplace.
Remember that scene in Back to the Future Part II when Marty McFly ventures into 2015 and gets the wits scared out of him by a giant projected hologram shark on the street? That’s comedic gold first and foremost, but also a prescient vision from Stephen Spielberg into the creative ways holographic projection might be used in the future.
Here we are in 2021, and there’s nothing quite like what was imagined in that film available to consumers today, but you’d be surprised just how far along projection technology has come. The progression in the industry not only means more exciting installs, but it also means big opportunities for custom integrators looking to beef up their budgets.
As such, we’re asking all custom installation professionals to put on their creative hats and explore some of the amazing capabilities today’s modern projectors can offer us by looking at some installs we found particularly intriguing. While we’re not talking about giant holographic street shark immersion quite yet, we can get tantalizingly close to bringing inanimate objects to life to improve our business, retail, commercial, and many other environments.
Before we dive into some really interesting builds and opportunities that elevate the unique capabilities of modern projectors, it’s important to understand some of the core technologies at play here. With this fundamental understanding, we can look at how others are leveraging the technologies to make their own installs as fresh and interesting as possible.