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JVC Projectors: A Look at "4K" E-shift Pixel Shifting Detail Enhancement Technology

Posted on April 10, 2013 By Phil Jones

Update 2016:  The technology used is referred to as Pixel Shifting.  JVC pioneered this in projectors, but by late 2014 Epson launched their first "pixel shifter."  In 2016 JVC is now up to e-Shift4.  TI (Texas Instruments) is rolling out higher resolution DLP chips for projectors with those chips falling half way in resolution between 1080p (2K) and 4K.  Projectors using that chip will offer pixel shifting as well.  As with the JVCs and the Epson, that's still not true 4K, of course, since pixel shifting uses overlapping pixels.

JVC Projectors: A Look at "4K" E-shift Detail Enhancement Technology

All of JVC's home theater projectors DLA-X55R, X75R, and X95R (and their twins, the DLA-RS48U, RS56U, and RS66U offer a dynamic detail and sharpness system JVC calls 4K e-shift2 using it's MPC menu controls.

This video looks closely at the impact of using e-shift2's various modes, including, HD, High-Resolution, SD, Dynamic and Film, and how they compare to not using the system. We do take issue with JVC referring to it as 4K, but what ultimately counts is how well it enhances detail and perceived sharpness.


This video was directed and scripted by Lisa Feierman, and features Art Feierman, editor of


Videos that are part of the Projector Reviews TV channel are created by Projector Reviews Inc. Of course, we can only do a limited number of these videos. In some cases, we will choose a topic to make a video of. In other cases, a request may come from a manufacturer or other industry organization. As we do with the rest of the content on our website, we offer Permissions. With these paid Permissions, manufacturers and other industry professionals are permitted to post these videos on their own websites, pass them out to their dealers, and use them for other promotional purposes including trade shows and point-of-sale displays in retail stores.

We try to make the videos fun, a bit less dry, with less technical detail than you might find in a written article on this site. Enjoy, but also check out the rest of our site for more information. Thanks! -art

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