From the DVE-HD test disc:
And here are a few assorted, additional images, some of which can be found on other reviews:
Sony VPL-VWPRO1 Projector: Performance, HDTV and Sports
More lumens really helps. I've got my new theater running, though hardly finished. Right now, I've got ESPNHD - Sports Center running. One window has no covering on it, it's a sunny day, but no direct light near the wall with the 100" 16:9 Elite HC gray screen I'm using until my new screens arrive.
This Sony can handle more ambient light than previous models and it really helps. The image is vibrant (note my theater has all dark walls, floor and even a black ceiling). Still, turning on the back 7 recessed lights, and the window as is, the image is barely taking a hit. (Warning, that wouldn't be the case with light colored walls.)
I watched a good bit of other HD content (not just football), and found the colors to be bright and natural overall.
Anyway you slice it, though, the Sony PRO1 projector is brighter than average in brightest mode, though not by much (100 lumens). Still that beats being almost 250 lumens below average (last years model). There's no way I could have survived in my old theater, with the 128" screen, with the HW15, for sports viewing, it just didn't have the horsepower.
That's not the case with this new Sony Projector. It has the muscle, and also offers better than average color accuracy for a brightest mode. I'm extremely impressed! a few hundred more lumens would be better still, but, what a difference a roughly 40% increase brings to your viewing pleasure, when you don't want to be in a cave mode.
This is what the new theater room looked like when shooting the HDTV images in the evening:
And here's how good the Sony looks with that exact lighting: