JVC manufactures their own LCoS panels (Liquid Crystal on Silicon). Think of LCoS as an LCD panel that reflects the light instead of letting it pass through the panel. Different design, different light engine design. JVC calls their LCoS panels D-iLA (Sony calls theirs SXRD, Canon, calls theirs Realisys, and so on).
A key strength of LCoS is less visible pixel structure. Traditionally though LCoS, like LCD have been rather weak when it comes to contrast and black level performance.
Not so the JVC solution. JVC's panels and light engine develop contrast ratios far better than any LCD or DLP, or other brand's LCoS panels, and that yields far blacker blacks. Oh, the competition tries to come close with the use of a dynamic iris, which the JVC's don't need to do the job. Even so, the best of the other LCoS, LCD and DLP projectors, even with Dynamic irises, can't match even the RS15, JVC's most entry level LCoS home theater projectors. True, it's possible the Sony VW85 and the Planar PD8150 might produce slightly blacker blacks on just the right type of scene, but, this JVC will still do better blacks, overall.