In addition to calibrating Red, Green and Blue for a correct grayscale balance (6500K), there are a number of other settings that come into play. Typically Contrast and Brightness (white balance and black balance), need to be done first. Color saturation and gamma also need adjustment.
Settings for measurements (default values are in parenthesis):
All other settings at default. Color Profiles are not in parenthesis but are the defaults.
Color Profiles: THX Cinema1 Film1 Video Stage Anime1 3D Video
Unlike the less expensive JVC projectors, the DLA-X70R has a THX mode. It also has a number of different Color Profiles that can be selected (in addition to the Modes), shown above.