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XGIMI Introduces Aura 4K Ultra Short Throw Laser Projector

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By Kam Valentine

For those of you who loved the value and performance of XGIMI’s lineup of projectors but really wanted or needed an ultra-short-throw projector, XGIMI now has you covered. XGIMI has entered the ultra-short-throw projector arena with a new Laser TV called the Aura.

I got a press release kit that stated, “XGIMI’s new Aura 4K UST Laser Projector shows why your next TV isn’t going to be a TV.” Of course, the bar is set high with such a bold statement from XGIMI, and I have high expectations of this new projector. Keep in mind that XGIMI has won international awards over the years, such as CES Best Innovation Award, iF Design Awards, Red Dot Design Award, EISA Best Product, and Good Design Award 38 times. With that being said, I suspect that my expectations will be met, and if not, I will let you know.

The Aura ultra-short-throw 4K Laser projector rounds out XGIMI’s model lineup

XGIMI is rounding out its projector lineup with the introduction of the Aura. XGIMI has plenty of smart laser and LED based projectors. Take, for example, the advanced technology-laden Horizon Pro, the ultimate adventure companion Halo+, which has a built-in battery for ultra-portability, and the small but mighty Elfin. You can read the full review on those three XGIMI projectors on

A cutaway look at the XGIMI Aura Laser Projector which can deliver 2400 ANSI for up to 25,000 hours.

The Aura is a fantastic-looking 4K (3840 x 2160) UST Laser projector with precise fit and finish as is typical of XGIMI products. Its laser light source is rated to deliver 2400 ANSI lumens for up to 25,000 hours. The Aura also supports HDR10, which is used for movies and TV shows, and HLG formats utilized for live broadcast. Thanks to the Aura’s amazing ultra-short throw technology, the projector only needs a little over seventeen inches of space from the wall to project 4K resolution up to 150 inches.

The Aura also has an electronically focused lens and XGIMI’s industry-leading eight-point manual keystone correction technology, making the Aura incredibly easy to set up and use. XGIMI stated, “These features combine to make the Aura an ideal hassle-free projector for the whole family and will finally give TVs a run for their money as the most immersive home entertainment centerpiece.” Tex Yang, vice president of global sales at XGIMI corporate also said, “We are seeing the shift in technology that has already impacted every other area of our lives coming to our home entertainment. With the XGIMI Aura, your next TV is not a TV.”

The Aura has a 60-watt built-in audio system by Harman/Kardon.

The Aura also has premium audio with a 60-watt Harman/Kardon audio system with Dolby and DTS audio support filling any space with vibrant sound. To make the audio experience even better, the Harman/Kardon speakers come packed with Dolby Audio support to really help fill any room with sound. The Aura can also be used as a Bluetooth speaker or soundbar when not being used to watch content.

The Aura Android TV and incorporates 5,000+ native Android apps.

As XGIMI’s first laser projector, the Aura aims to become the new living room centerpiece, claiming the throne that has been held for decades by traditional television sets. Built-in to the Aura is a smooth Android TV user interface (UI) for instant access to streaming services. Android TV and incorporates 5,000+ native Android apps, which makes for almost endless streaming entertainment. Apps like Disney+, Amazon Prime, and YouTube are just a button press away. The XGIMI Aura is running Android TV 10.0 which is the latest version.

The Aura’s fit and finish represent XGIMI’s dedication to making interior décor complementing projectors.

The XGIMI Aura 4K Ultra High Definition (UHD) UST Laser projector is XGIMI’s newest projector. As such, the Aura incorporates many of XGIMI’s cutting-edge technologies for a hassle-free setup. In addition, the Aura was designed to complement most home styles and interior decors with its eye-catching chassis.

XGIMI sent us here at Projector Reviews a pre-production demo Aura. I am currently in the process of running the Aura through its paces. Stay tuned for my full review of the XGIMI Aura. Lastly, the XGIMI Aura will be available on October 12th, 2021, and has a Manufactures Suggested Retail Price (MSRP) of $2,499.

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