Runco Introduces Value Series, LS-10 for Home Theaters – Press Release Posted on September 29, 2010 By Lisa Feierman Runco LS-10d/LS-10i Comment by Projector Reviews staff: The LS10 series is the first low-cost 3 chip 1080p from Runco. MSRP starts at under $22,000. We reviewed the LS-7 and LOVED it! This new LS-10 we expect to be amazing! New Runco Projectors Set the Bar for 1080p 3-chip Performance Adding to its successful LightStyle Series, the LS-10i and LS-10d offer design, technology and brightness at value pricing. Beaverton, OR – September 14, 2010 – Runco®, the leading brand in luxury display solutions, today announced that it is expanding its LightStyleTM Series with two new 3-chip DLP®, 1080p projectors; the LS-10d and LS-10i. Designed to excel in both the dedicated theater as well as other rooms in the home, such as media rooms, basements, dens, these new Runco projectors deliver uncompromised 1080p 3-chip video performance at an astounding value. Runco’s LightStyle Series projectors are a testament to Runco’s craftsmanship and video quality, and the new additions enable Runco to broaden the series with its highest resolution, most advanced performance options yet. Combining technology, design and brightness, the LS-10 projectors are not only powerhouse solutions for the dedicated home theater, but also boast performance and brightness to excel in other rooms of the home where very large, expensive, power-guzzling flat-screen TVs have traditionally been considered the only solution for large-screen viewing. Other rooms that are ideal for the LS-10 include the media room, basement, den, bonus or living spaces. The LS-10 boasts flawless HD imagery, practical integration features, and a sophisticated design that has won critical acclaim for its ability to complement any room’s decor. “With this new affordable 3-chip, 1080p projector the LightStyle Series now offers a complete gamut of stylish and accessible projection solutions with the legendary quality and craftsmanship that is synonymous with the Runco brand,” said Jennifer Davis, vice president of marketing for Runco. “The Runco LS-10 projectors offer a no compromise 3-chip, 1080p, full high-definition solution that fits the needs of today’s homeowner in both performance and price.” Runco’s LightStyle Series combines state-of-the-art DLPTM-based SuperOnyxTM technology with Runco ConstantContrastTM and VivixTM image enhancement and proprietary video processing to achieve deep black levels and significant contrast. Both incorporate the ISFTM (Imaging Science Foundation) calibration suite for optimal performance in any room making Runco’s LS-10 projectors ideal for rooms beyond the dedicated home theater. These calibration tools feature day and night calibration memory settings, individual sharpness and noise reduction controls, programmable image memory selection keys, built-in test patterns and a dark room-optimized remote. “The LS-10 projectors from Runco close a gap in the channel and satisfy needs with both installers and customers with its incredible performance and outstanding value,” said Ward Pitkin, Manager, 3-Chip projectors for Texas Instruments. “We are proud to be able to continue our outstanding relationship with Runco and continue to provide the most cutting edge technologies for the home theater market.” The LS-10i features Runco’s legendary internal video processing for exceptional scaling and analog to digital signal conversion. The LS-10d ships with Runco’s award-winning Digital High-Definition (DHD) external video processor offering the same processing and scaling as well as IR and RS-232 control and enables individual display calibration through the controller. Designed as a rack-mounted external processor, the DHD offers advanced connectivity options as well as installation flexibility because it can be located next to, and connect directly to, all other source components with a single-wire connection from the DHD to the projector, making it an ideal solution for retrofit installs. The LS-10 projectors are available with Runco’s new CineGlideTM lens solution that enables a motorized, mechanical 2.35:1 anamorphic lens to move in front of the standard lens for perfect Scope reproduction. Runco CineGlide enables the viewer to switch from 16:9 content to 2.35:1 content, without black bars on the top or side of the image, with the touch of a button. Its sleek, glamorous design and customization options make the Runco LightStyle Series projectors the perfect solution to pair with a design-conscious homeowner. Both the LS-10i and LS-10d can be customized with Runco’s FinishPaletteTM, the latest element of the Design by RuncoTM initiative. Runco’s FinishPalette enables full-color, large-format projector design options, including licensed logos from your favorite NCAA® collegiate sports programs, a gallery of artist impressions and the option to custom-print your own artwork. Complementing the new FinishPalette offering are 25 new, hand-finished signature paint colors to compliment any décor. The LS-10i will be available in October for an MSRP of $21,995 and LS-10d will be available in December for an MSRP of $26,995. All Runco displays feature a two-year RuncoCare standard warranty. Runco RedCarpet and PremierCare extended service options are also available. Runco’s new LightStyle Series projectors are available exclusively through the best dealers in the home theater business – the Runco authorized dealer network. For more information about Runco or to find a local dealer in your area, please visit www.Runco.com. Founded in 1987 and acquired by Planar Systems, Inc. (NASDAQ: PLNR) in 2007, Runco is a market leader in state-of-the-art home theater projection, flat-panel plasma and LCD displays, video processors and other components for the custom home theater market. Runco’s innovations have won numerous awards and citations from the world press. Runco continues to be a pioneer in custom video displays. Planar Systems, Inc is a global leader of specialty display technology providing hardware and software solutions for the world’s most demanding environments including hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theaters.