Sony Enters 3D Home Cinema Market – Press Release Posted on September 27, 2010 By Lisa Feierman Comment by Projector Reviews Staff: Not to be left behind in the wave of 3D home theater projectors entering the consumer market, Sony has introduced the new VPL-VW90ES at CEDIA. Sony’s reputation in the projector industry is outstanding for color reproduction, so we expect the VW90ES to be impressive as well. Also, to help offset the loss of brightness in 3D, they have pumped up the VPL-VW90ES to 1000 lumens to help compensate. 3D CINEMA COMES HOME WITH SONY’S NEW SXRD FRONT PROJECTOR Company’s First “Elevated Standard” Projector Integrates Seamlessly with Third-party Control Systems ATLANTA, Sept. 23, 2010 (CEDIA Booth #1112) –Sony today brings the big-screen 3D cinematic experience home with the new the VPL-VW90ES – the company’s first 3D front projector. Designed with the custom and specialty consumer electronics market in mind, the VPL-VW90ES is the first projector to be been branded with Sony’s “Elevated Standard” (ES) moniker, signifying an emphasis on high build quality and outstanding video experience. It was also engineered to integrate seamlessly third-party control systems. “Delivering on Sony’s promise of innovation, the VW90ES brings the 3D big screen theater home with another stunning full HD, sub-$10,000 home cinema projector,”said Brian Siegel, vice president of Sony’s home audio and video business. “Sony understands the 3D ecosystem better than any manufacturer so dealers and installers can count on Sony products to deliver the best possible 3D experience” “The VW90ES also shares the heritage of previously acclaimed Sony SXRD projectors delivering incredible 2D performance that rivals any competition in the class,” he added. The Silicon X-tal Reflective Display (SXRD™) full HD (1920 x 1080) projector delivers film-like performance with Sony’s 24p True Cinema™. It incorporates frame sequential 3D technology with active-shutter glasses that work together with Sony’s proprietary 240Hz high frame rate technology, the projector delivers smooth, full high-definition 3D images. The new 240 Hz high frame rate drive supports to minimize cross talk for minimal image distortion, the projector delivers an unrivalled 3D and 2D high definition cinematic experience. Additionally, the projector uses a single Ultra High Performance (UHP) lamp that drives brightness of 1,000 ANSI lumens and delivers a sharp, deep black picture thanks to Sony’s Advanced Iris 3™ technology that helps to produce a dynamic contrast ratio of 150,000:1. Sony’s ES audio and video products not only deliver outstanding sound and picture quality; they are built to seamlessly integrate with third-party control systems. Sony has worked closely with major custom home theater control companies ensuring that drivers are available and accurate. The VPL-VW90ES is no different as it joins an elite list of Sony products that integrate easily with leading home automation systems including Control4, Crestron, AMX®, Savant, Ultimate Remote Control, RTI, Vantage, and others. The projector is also Control4 Certified and includes an AMX Device Discovery Beacon. The projector does not require a special screen so it can be easily placed in existing home theaters with minimal revision to the set up making it ideal for retrofit projects. It includes two pair of Sony active shutter 3D glasses that are also compatible with Sony’s 3D capable BRAVIA HDTVS. The VPL-VW90ES SXRD 3D front projector will be available in November for about $10,000 through Sony authorized installers and specialty dealers around the country. It will come equipped with two pair of Sony active shutter 3D glasses and a built in 3D transmitter.