Posted on January 31, 2010 By Art Feierman
Where to start? Hmm, best to start with how this review came to pass. Certainly Cinetron is an obscure name. Best I can tell, they offered up one other projector in the US, for consumption, a couple of years ago.
I do recall seeing them a couple of times at trade shows, in other companies’ booths.
Which brings us to this past December. I got a call from one of my contacts at Elite screens, telling me about the HD700 (Chinese made, like Elite’s screens), and asking if I would review it. Well, there are plenty of projectors I haven’t reviewed yet that I would like to, and all of them better known than Cinetron. Still, they said, this projector would start being sold shortly, in one of the “big box houses” – a group that comprises companies like Best Buy, Costco, Wal-Mart, Fryes, etc.
Bottom line: I said, OK, I’ll take a look, no promises. If I find it “worthy”, I’ll do a full review. If I am relatively unimpressed, by comparison, though, I’d just do a blog, point out its strengths, weaknesses, and who might buy it, but basically, the plan was to be done with it quickly, unless really impressive. I have no shortage of important projectors that still need to be reviewed, so I need to be a bit selective.
Once it arrived, I spent a few hours watching it (no calibration or measurements) in my main theater. It was immediately obvious that the Cinetron HD700 has these attributes: Mediocre black level performance, above average brightness, good (not spectacular) placement flexibility, a lot of “wow” factor, and, obviously, that it was both big, and heavy. (Due to its weight, I’ve been referring to it, with people like Mike, as “the Cine’-TON”)
At that point I told the folks at Elite, that I wasn’t particularly impressed, so, I wouldn’t do our usual calibration (color was already respectable), but would have Mike do all the measurements, and I would just blog on it. But…
A funny thing happened when Mike brought it back. I took a look at the numbers. I was not only right that it was brighter than average, but it turns out it is the brightest non-DLP home theater projector we’ve measured, in terms of “best” modes. Since I had only watched it a few hours, and not in conjunction with any other projectors, I knew its “best” mode was pretty bright, but I didn’t realize how bright. And those of you who frequent my reviews all know, two capabilities in particular get my attention: Black level performance, and Brightness. (It’s my belief that at least half of the folks out there with home theater projectors are short on lumens. Maybe not when the lamps are new, but definitely when they have dimmed significantly). I looked at the numbers, called Mike back after he returned the HD700, and I told him, “come on back,” let’s do the usual calibration – I’m going to do a full review. Which brings us current. Let’s get started with a brief overview, followed by our usual bullet-point highlights, and key specs. We’ll finish off this page with some info on special features of the Cinetron HD700. As stated, it’s a pretty large projector. It uses LCoS technology. According to the manual, they use Sony SXRD LCoS panels. Roughly it’s the size of most of the other LCoS projectors but larger than most others. It’s definitely more massive than the Panasonic PT-AE4000 or the Epson Home Cinema 8500UB or 8100. Rather uncommon, its case is metal, probably mostly steel. It is heavy! The unit is styled with lots of heat sinking, and thanks to the metal case and lots of surface area, it barely gets warm, even in the warmest corner of the projector. Since most projector cases are plastic, they aren’t much good for dissipating heat, but this Cinetron projector stays cool. It’s has a very dark gray, flat – almost black finish, with a shiny large plastic piece on the top center as the trim for the control panel. It’s got a zoom lens about 1.42:1, so more limited zoom range than most projectors today (except the low cost DLPs). And, it does offer lens shift so it can be shelf mounted in the rear of your room, if the zoom range works, as well as ceiling mounting. The Cinetron HD700 sports a fairly typical set of inputs, the menu system is pretty nice, the remote is well laid out, but limited in range. Perhaps most importantly, though, it is capable of rather impressive color. Price is a bit of an unknown. My understanding is that MSRP is $2999, but that it’s likely to sell for under $3000, bundled with an Elite screen. I don’t have details, but I imagine that translates to an under $2500 selling price, and perhaps lower still. That means that the Cinetron HD700 is priced right in the thick of things. It’s about the same price or slightly higher than, say, the Panasonic PT-AE4000 or the Epson 8500UB, or about the same, or slightly less expensive than the BenQ W6000, Sony VPL-HW15, the new LG (which I’m still trying to find, in order to review), etc. And that means some really tough competition. As I stated, lots of lumens is a real plus for the Cinetron HD700, and that’s ultimately what made me decide to review it, while black level performance, is the weakness, (a key reason why, earlier, I figured I’d just blog it.) In short, here are those highlights (good and bad):
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