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JVC DLA-NX7 4K Projector Review- Summary

Posted on August 31, 2019 by Phil Jones

JVC DLA-NX7 4K Projector Review- Summary: Highlights, Value Proposition, Pros and Cons


For years, JVC has been using their e-Shift technology to create a 4K UHD image (such as in the case of the JVC DLA-RS440U 1080p pixel shifting projector that won an award in this year’s Best Home Theater Projectors Report). Last year they introduced their first native 4K projector the RS4500K which is a great projector but at a retail price of $34,999 it is out the reach of the average home theater enthusiasts.

This year, JVC has embraced native 4K and has launched six new native 4K projectors. They all contain the new 3rd Generation 0.69-inch 4K D-ILA devices which offer higher native contrast on the previous generation chips used in their flagship DLA-RS4500K Laser projector introduced last year. They also deliver JVC’s award-winning black levels.

JVC DLA-NX7 projector
JVC's DLA-NX7 - aka JVC's DLA-RS2000 (same projectors different divisions) are native 4K and have excellent black level performance.

These new 4K projectors are broken up into two series that start at $5,999.95. The first is the Precision Series and it consists of the DLA-NX5, DLA-NX7, and the DLA-NX9, second is the Reference Series, which are the DLA-RS1000, the DLA-RS2000, and the DLA-RS3000.

The DLA-NX7 retails for $8999 and delivers 1900 Lumens with a high contrast ratio of 800,000:1. It can also deliver rich vibrant colors. JVC also claims that with the Cinema Filter engaged, the NX-7 can reproduce to 100% of the DCI-P3 color space.

The DLA-NX7 is equipped with a 65 mm diameter lens which adopts an all glass design with 17 elements in 15 groups to deliver a high-resolution image with sharp focus across the entire screen.

On a lot of projectors, HDR can appear dull due to a lack of brightness. The new Auto Tone Mapping feature tries to eliminate this problem. This feature uses the average and peak brightness information found in HDR10 metadata to automatically adjust the DLA-NX7’s settings to deliver the best HDR picture possible.


Spending an additional $3,000 to step up from JVC’s entry-level 4K projector DLA-NX5 to the JVC DLA-NX7 offers several benefits. First the DLA-NX7 has double the contrast (80,000:1 native, 800,000:1 Dynamic) of the DLA-NX5 (40,000:1 native, 400,000:1 Dynamic). This increase in contrast is noticeable in rooms/theaters with very low ambient light.

The DLA-NX7 can also reproduce a wider color gamut. JVC claims the DLA-NX7 delivers 100% of the DCI-P3 color space (about 90% BT.2020). Note: This is achieved via a color filter which will reduce the FPJ’s lumens output slightly. Lastly JVC claims that the DLA-NX7 brightness (1,900 lumens) is slightly higher than the DLA-NX5 (1,800 lumens)

If you are looking for a projector to view mainly SDR content in a room with higher ambient light, the DLA-NX5 might be a better value.

The top of the NX-series lineup is the DLA-NX9 which retails for $9,000 more than the DLA-NX7. So what do get for the money?

First, in addition to being both THX® 4K Certified and ISF (Imaging Science Foundation) Licensed, the DLA-NX9 is built with hand selected components. Next the DLA-NX9 claim brightness (2,200 lumens) is 300 lumens higher than the DLA-NX7 (1,900 lumens).

A large portion of the cost increase is due to the improved optics. The DLA-NX9 uses the same 100mm all-glass lens assembly found in the DLA-RS4500K which is JVC’s flagship 4K laser projector. The higher quality lens assembly results in sharper focus, better color reproduction as it also helps further boost the DLA-NX9 contrast ratio (100,000:1 native, 1,000,000:1 dynamic).

Finally, by combining native 4K D-ILA devices with JVCs proprietary 8K e-shift technology it can deliver an 8K (8,192 x 4,320) projected image. 8k e-shift is not the same as native 8K, but it will result in a sharper more detailed image compared to native 4K. The DLA-NX9 does not support 8K signal input but it will upscale your HD and 4K content.

JVC-DLA-NX7-Award - Projector Reviews image

So, is the DLA-NX9 worth more than double the price of the of the DLA-NX7? Except for the most discerning home theater enthusiasts, I think the DLA-NX7 would be a better choice.

Compared to the competition, I have yet to find a single chip consumer 4K DLP projector that could come anywhere close to the color fidelity, contrast and black level of the DLA-NX7. It is not even a fair fight as the DLA-NX-7 is in another league. If you have the budget to step up from a 4K DLP projector to a 4K D-ILA, you should absolutely do it.

Epson makes some great 4K e-shift projectors like the LS10500 ($7,999). It offers benefits of a laser light engine including low maintenance and long lamp life. However, it lacks the resolution, brightness, and native contrast of the DLA-NX7.

The JVC NX-series projector’s true competition is Sony 4K projectors. For several years I conducted side-by-side FPJ shootouts at CEDIA on matching 180” screens. The JVC projectors always offered more contrast and black level while the Sony model delivered more resolution. Now that JVC has introduced projectors with native 4K imagers, they have eliminated Sony’s resolution advantage. Looking at Sony FPJ lineup, the VW695ES ($9,999) is comparable to the DLA-NX7 ($8,999). The JVC offers the same 4K resolution but with higher contrast and better black level for $1,000 less. It would be hard to justify buying the Sony unit over this JVC. I will truly miss the JVC DLA-NX7 when I have to ship the review unit back.



  • 1,900 lumens (color and white)
  • Native 4K (4096 x 2160) D-ILA devices x 3
  • Excellent Native Contrast
  • Wide Color Gamut (Over 100% DCI-P3)
  • Very good color out of the box (full calibration controls available)
  • Excellent black levels and dark shadow detail
  • 4K HDCP 2.2 (18Gbps) for 4K@60p HDR playback
  • Auto Tone Mapping to optimize HDR10 viewing
  • Good motion performance and 4K upscaling
  • 3D Ready
    • Optional wireless emitter (PK-EM2) and glasses (PK-AG3)
  • Installation Mode (9 memories) for non-image settings like digital mask, lens memories, anamorphic stretch modes
  • 3-year parts/labor warranty (3-year overnight replacement program)


  • High Lamp Power mode could be quieter
  • Moderately large projector
  • Not available in white finish
  • No wireless HDMI


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