The Samsung SP-H710AE belongs in dedicated home theaters, and in rooms that can be virtually fully darkened (and preferably with dark walls/ceilings, etc.), for movie watching.
It also crys out for HD content. Watching the Samsung, you really appreciate the huge difference between traditional DVD and HD-DVD (sorry, no Blu-Ray player yet).
There is no question in my mind about awarding the SP-H710AE our Hot Product Award. As always, to earn the award, the projector must be particularly good at meeting the needs of at least one signficant group (profile) of potential users. In this case, the Samsung wins our Hot Product Award, because of it's almost certain appeal to the movie purists out there! I'm talking about hose with good rooms, and not trying to feed exceptionally large screens.
Buyers of the Samsung will certainly not be shelling out their dollars to buy the best published specs, but to own a projector that really looks great. Let's say it goes better with Popcorn and Wine, than Beer and Chips!